Sushi King @ Boulevard
"Smiling and
Served Fresh"
(｡◕‿◕｡)ღ Nowadays,
entrepreneurship is the journey of opportunity exploration and risk management
to create value for profit and social good. Franchise
is a system whereby independent entrepreneurs work together in a contractual
network. Today, franchise systems not only have to differentiate
themselves from their competitors, but they have to embrace flexibility in the
manner in which they operate. This paper aim to research the background of franchise, history in Malaysia, franchiser management, franchise operations, franchise experience, customer survey at Sushi King
Restaurant in Boulevard.
.jpg)
(｡◕‿◕｡)ღ The first
branch of Sushi King in Kuching is opened on the 4th January 2008. It located
at Boulevard
Shopping Mall G-B-7B & G-B-8, Ground Floor, Jalan Datuk Tawi Sli, 83250
Kuching, Sarawak. This restaurant
business hour is from 10:00 am until 10:00 pm and operation business every day.
(｡◕‿◕｡)ღ The franchisor for
this restaurant business is owned by Texchem Group of Companies, a diversified Malaysian
conglomerate under the leadership of Tan Sri Fumihiko Konishi and the
franchisee is Datuk Haji Talib Zulpilip.
(｡◕‿◕｡)ღ Sushi King’s quality policy : to
be the leading Sushi and Japanese Eatery in the region by continually serving
safe, high quality and affordable Sushi and Japanese dishes.
(｡◕‿◕｡)ღ Mission : we
promise to make people smile by serving good quality, value for money healthy
meals and excellent service for everyday.
(｡◕‿◕｡)ღ Golden
rule : "Treat others as you would want others to treat you".
(｡◕‿◕｡)ღ Core
values : hospitality, integrity, respect and transparency.
(｡◕‿◕｡)ღ The price of sushi graduate for plates colors. These are the sushi
price based on the color of the plates:
Beige - RM3
Pink - RM4
Red - RM5
Purple - RM6
(｡◕‿◕｡)ღ Sushi King's menu includes Sashimi, salads,
yakimonos, agemonos, noodles, donburis, owanmonos and kids’ meals.
(｡◕‿◕｡)ღ They also provides healthy menu items such
as packaged meals, set meals, and bentos and breakfast menu which including kitsune
sobas, tamagogayus, California rolls, salmon rolls, and drinks.
(｡◕‿◕｡)ღ Mixed
bento ~ I would love a heavy meal for dinner like this. It consisting of deep
fried salmon, deep fried chicken, crabstick and deep fried fish cake served
with premium soy sauce (Shoyu)
plus sweet sauce (Nitsume). The mixed bento is a seasonal item,
priced at RM16.90.
(｡◕‿◕｡)ღ Menu
includes beverages and desserts.
(｡◕‿◕｡)ღ Their
specially equipped sushi-making machines and conveyor system showcasing quality
sushi in a hygienic environment, as they offer quick and fresh food to suit
today’s fast pace of life.
.jpg)
(｡◕‿◕｡)ღ Franchisor
grants a license to distribute goods or services by using their trademarks,
trade names, trade styles and business systems to the franchisee to run their
business. Franchisor will provide assistance with site selection, personnel
training, business set-up, advertising, and product supply to the franchisee.
For example, franchisor will do the research and provides some information of
the product supply to franchisee can find the product supplier in the area
which most nearly to the Sushi King Restaurant aim to reduce the carriage fees and other fees. Franchisor has to
find his own general manager and hire and train his own staff to the franchisee
before operating the business. As a conclusion, the
franchisor and the great majority of the Franchisees do not view their
responsibility and commitment as limited by their contract in the most
successful franchise networks.
(｡◕‿◕｡)ღ Franchisor has designation the
specific need and requirements based on the franchise system such as regulating
opening hours, product description, stock control stock ordering procedures,
handling customer complaints, the payment of fees, and policies in regard to
advertising, marketing and promotions. The franchisee has responsibility to
keep their staff up-to-date with such changes and to make maximum use of
that manual in his day-to-day operations.
(｡◕‿◕｡)ღ Franchisor provide to the franchisee
with the information, terms and conditions and work methods and practices which
the franchisor was develop an effective and user-friendly. The franchise of
Sushi King Restaurant used SOP (Standard Operating Procedure) which give to the
franchisee a systematic outline of the expectations of the franchisor in terms
of the specification to be delivered in terms of preparation, delivery and
quality. In many instances the audience are the franchisee and the staff of
Sushi King Restaurant who may have little business or management experience and
they are require to have maximum support and guidance in a user-friendly
framework and language.
(｡◕‿◕｡)ღ He
has previously launched and ran a retail business and was on the hunt for
another business adventure in 2005. However, this time around, with a recent
divorce behind his and two children to take care of, he was searching for a
safer business option and franchising seemed to be just the thing he was
looking for. Thus, he choose the franchise Sushi King Restaurant as his
business at Boulevard in Kuching, Sarawak.
(｡◕‿◕｡)ღ According
to Datuk Haji Talib Zulpilip, he think that franchising can provide the desire
to control his own destiny to build a business for himself and a legacy for his
children,
has always been a powerful motivator in business and in life.
If that is
not enough on its own, further motivation is provided by the never-ending
cutbacks in corporate life, not only in job security and benefits, but in
pensions and health insurance for retirees. Thus, he think that
franchise ownership combines a sense of independence with a greater level of
security. In his opinion, he think that the
priorities and values change which is depending on one's station in life. Age,
marital status, parenthood and more can point a person in a new direction.
.jpg)
(｡◕‿◕｡)ღ According
to my research on customer survey in Sushi King Restaurant at Boulevard, I
found that the majority customers of that restaurant are young generation and
they dining with their family, couple and friends. There are more customers were
consume in this restaurant at the weekends compare to the weekdays.
(｡◕‿◕｡)ღ Based on my survey, the totally
customers are satisfied with the food that served by this restaurant because of
the food are fresh, tasty and flavourful, but the most important once is that menu
pricing and its value which attract a lot of customers to consume in this
restaurant. The customers also satisfied with the menu because it had an
excellent selection of items and the quality of food was satisfied by the
customers. Besides that, customers also satisfied with the time of waiting
before they were seated and the server also serve their customers to take their
order quickly. The server was friendly and patient when taking the customer's
order and the server was able to answer all the customer's questions. As the customers walk out, the employees
express their thanks in Japanese with a smile.
(｡◕‿◕｡)ღ Besides
that, customers are satisfied with the cleanliness of this restaurant. Customers also
satisfied with the temperature of food
because this restaurant provided very quality food to their customers. The
temperature can change the overall taste of food and satisfaction level of the
diner. Thus, if wrong with the temperature of the food will decrease the
quality of food which will affect the customer's satisfaction.
(｡◕‿◕｡)ღ As a conclusion, customers were
totally satisfied with this restaurant whether
in term of their foods or services. Customer satisfaction survey plays an
important role in the success of business especially for this businesses
because it is directly dealing with customers. Thus, it is an effective tool to
understand the strengths and weaknesses of this business to open more and more
ways of improvement.
As a conclusion, Sushi King's views the
relationship between franchisor, franchisee and supplier to be of paramount
importance to the success of the business. Thus,
both of the franchisor and franchisee need to prepare themselves to be a smart
business person by researching, planning and making sound decisions. The
franchisee who buying the franchise of Sushi King Restaurant is a good way to setting
up a business because he do not has to establish himself in the same as a sole
trader might have to. At last, he has the support of a tried and tested
business model, often with a national marketing campaign behind him.
.jpg)
(｡◕‿◕｡)ღ Nowadays,
entrepreneurship is the journey of opportunity exploration and risk management
to create value for profit and social good. Franchise
is a system whereby independent entrepreneurs work together in a contractual
network. Today, franchise systems not only have to differentiate
themselves from their competitors, but they have to embrace flexibility in the
manner in which they operate. This paper aim to research the background of franchise, history in Malaysia, franchiser management, franchise operations, franchise experience, customer survey at Sushi King
Restaurant in Boulevard.
(｡◕‿◕｡)ღ The first
branch of Sushi King in Kuching is opened on the 4th January 2008. It located
at Boulevard
Shopping Mall G-B-7B & G-B-8, Ground Floor, Jalan Datuk Tawi Sli, 83250
Kuching, Sarawak. This restaurant
business hour is from 10:00 am until 10:00 pm and operation business every day.
(｡◕‿◕｡)ღ The franchisor for
this restaurant business is owned by Texchem Group of Companies, a diversified Malaysian
conglomerate under the leadership of Tan Sri Fumihiko Konishi and the
franchisee is Datuk Haji Talib Zulpilip.
(｡◕‿◕｡)ღ Sushi King’s quality policy : to
be the leading Sushi and Japanese Eatery in the region by continually serving
safe, high quality and affordable Sushi and Japanese dishes.
(｡◕‿◕｡)ღ Mission : we
promise to make people smile by serving good quality, value for money healthy
meals and excellent service for everyday.
(｡◕‿◕｡)ღ Golden
rule : "Treat others as you would want others to treat you".
(｡◕‿◕｡)ღ Core
values : hospitality, integrity, respect and transparency.
(｡◕‿◕｡)ღ The price of sushi graduate for plates colors. These are the sushi
price based on the color of the plates:
Beige - RM3
Pink - RM4
Red - RM5
Purple - RM6
(｡◕‿◕｡)ღ Sushi King's menu includes Sashimi, salads,
yakimonos, agemonos, noodles, donburis, owanmonos and kids’ meals.
(｡◕‿◕｡)ღ They also provides healthy menu items such
as packaged meals, set meals, and bentos and breakfast menu which including kitsune
sobas, tamagogayus, California rolls, salmon rolls, and drinks.
(｡◕‿◕｡)ღ Mixed
bento ~ I would love a heavy meal for dinner like this. It consisting of deep
fried salmon, deep fried chicken, crabstick and deep fried fish cake served
with premium soy sauce (Shoyu)
plus sweet sauce (Nitsume). The mixed bento is a seasonal item,
priced at RM16.90.
(｡◕‿◕｡)ღ Their
specially equipped sushi-making machines and conveyor system showcasing quality
sushi in a hygienic environment, as they offer quick and fresh food to suit
today’s fast pace of life.
(｡◕‿◕｡)ღ Sushi King Restaurant's tagline is ''Smiling, Served Fresh''.
They are brand new logo with the smiling fish and they mean what they say -
Served Fresh. Sushi King Restaurants operates a chain of Japanese cuisine
restaurants in Malaysia. Sushi King Restaurants first opened its door in 1995
in Kuala Lumpur and it is owned by Texchem Group of Companies. Sushi King
Restaurants has now grown to encompass over 80 outlets nationwide and they will
continue expanding in the future. Sushi King Restaurants distinguishing as the
largest sushi chain restaurants which first introduced
"Kaiten Belt Sushi" to Malaysia. The
business of Sushi King is to introduce the unique revolving sushi quick service
restaurant concept to Malaysians and create a new era of Japanese cuisine with
the unique 'Kaiten Sushi' or 'Revolving Sushi' in Malaysia.
(｡◕‿◕｡)ღ Sushi King ensures its brand alignment includes
its brand identity, brand protection, brand positioning, brand image, brand
promotion as well as brand distribution to generate higher brand awareness and
brand recall. Besides that, Sushi King used communication strategy to ensures
the target market which able to relate to the Sushi King brand better and
distinguish it from other brands. The franchisor of this restaurant will provide meaningful
support and guidance to his franchisee on a consistent basis. At the beginning,
franchisor will help franchisee manage the restaurant through the franchise
system which requires skilful technique and a great deal of carefully thought out
planning. Franchisor provides most effective technology for run their business.
For example, franchisor will provide the smart
system which the machine using for discard the sushi plates automatically.
(｡◕‿◕｡)ღ Franchisor
grants a license to distribute goods or services by using their trademarks,
trade names, trade styles and business systems to the franchisee to run their
business. Franchisor will provide assistance with site selection, personnel
training, business set-up, advertising, and product supply to the franchisee.
For example, franchisor will do the research and provides some information of
the product supply to franchisee can find the product supplier in the area
which most nearly to the Sushi King Restaurant aim to reduce the carriage fees and other fees. Franchisor has to
find his own general manager and hire and train his own staff to the franchisee
before operating the business. As a conclusion, the
franchisor and the great majority of the Franchisees do not view their
responsibility and commitment as limited by their contract in the most
successful franchise networks.
(｡◕‿◕｡)ღ Franchisor
provide more than one manual for a franchisee such as in term of separate
manuals for training, cooking instructions, dress standards, cleaning
requirements and other elements are often issued.
(｡◕‿◕｡)ღ Franchisor has designation the
specific need and requirements based on the franchise system such as regulating
opening hours, product description, stock control stock ordering procedures,
handling customer complaints, the payment of fees, and policies in regard to
advertising, marketing and promotions. The franchisee has responsibility to
keep their staff up-to-date with such changes and to make maximum use of
that manual in his day-to-day operations.
(｡◕‿◕｡)ღ Franchisor provide to the franchisee
with the information, terms and conditions and work methods and practices which
the franchisor was develop an effective and user-friendly. The franchise of
Sushi King Restaurant used SOP (Standard Operating Procedure) which give to the
franchisee a systematic outline of the expectations of the franchisor in terms
of the specification to be delivered in terms of preparation, delivery and
quality. In many instances the audience are the franchisee and the staff of
Sushi King Restaurant who may have little business or management experience and
they are require to have maximum support and guidance in a user-friendly
framework and language.
(｡◕‿◕｡)ღ Datuk
Haji Talib Zulpilip who is the franchisee of Sushi King Restaurant at Boulevard
in Kuching, Sarawak. He was an experienced manufacturing manager in the food
industry prior to his career in consultancy.
(｡◕‿◕｡)ღ He
has previously launched and ran a retail business and was on the hunt for
another business adventure in 2005. However, this time around, with a recent
divorce behind his and two children to take care of, he was searching for a
safer business option and franchising seemed to be just the thing he was
looking for. Thus, he choose the franchise Sushi King Restaurant as his
business at Boulevard in Kuching, Sarawak.
(｡◕‿◕｡)ღ According
to Datuk Haji Talib Zulpilip, he think that franchising can provide the desire
to control his own destiny to build a business for himself and a legacy for his
children,
has always been a powerful motivator in business and in life.
If that is
not enough on its own, further motivation is provided by the never-ending
cutbacks in corporate life, not only in job security and benefits, but in
pensions and health insurance for retirees. Thus, he think that
franchise ownership combines a sense of independence with a greater level of
security. In his opinion, he think that the
priorities and values change which is depending on one's station in life. Age,
marital status, parenthood and more can point a person in a new direction.
(｡◕‿◕｡)ღ According
to my research on customer survey in Sushi King Restaurant at Boulevard, I
found that the majority customers of that restaurant are young generation and
they dining with their family, couple and friends. There are more customers were
consume in this restaurant at the weekends compare to the weekdays.
(｡◕‿◕｡)ღ Based on my survey, the totally
customers are satisfied with the food that served by this restaurant because of
the food are fresh, tasty and flavourful, but the most important once is that menu
pricing and its value which attract a lot of customers to consume in this
restaurant. The customers also satisfied with the menu because it had an
excellent selection of items and the quality of food was satisfied by the
customers. Besides that, customers also satisfied with the time of waiting
before they were seated and the server also serve their customers to take their
order quickly. The server was friendly and patient when taking the customer's
order and the server was able to answer all the customer's questions. As the customers walk out, the employees
express their thanks in Japanese with a smile.
(｡◕‿◕｡)ღ Besides
that, customers are satisfied with the cleanliness of this restaurant. Customers also
satisfied with the temperature of food
because this restaurant provided very quality food to their customers. The
temperature can change the overall taste of food and satisfaction level of the
diner. Thus, if wrong with the temperature of the food will decrease the
quality of food which will affect the customer's satisfaction.
(｡◕‿◕｡)ღ As a conclusion, customers were
totally satisfied with this restaurant whether
in term of their foods or services. Customer satisfaction survey plays an
important role in the success of business especially for this businesses
because it is directly dealing with customers. Thus, it is an effective tool to
understand the strengths and weaknesses of this business to open more and more
ways of improvement.
As a conclusion, Sushi King's views the
relationship between franchisor, franchisee and supplier to be of paramount
importance to the success of the business. Thus,
both of the franchisor and franchisee need to prepare themselves to be a smart
business person by researching, planning and making sound decisions. The
franchisee who buying the franchise of Sushi King Restaurant is a good way to setting
up a business because he do not has to establish himself in the same as a sole
trader might have to. At last, he has the support of a tried and tested
business model, often with a national marketing campaign behind him.
